When you are an entrepreneur, solo or otherwise, you have followers. You may know these people as prospects, clients, or employees, but make no mistake, they are your followers. Before each of them says yes to buying from or working with you, they ask themselves three questions. As a leader, you should be able to answer all three of these questions on the spot. These are great questions to understand because they will help you convince your followers to stay. Here are the three questions.
- Can you help me?
- Do I trust you?
- Do you care for me?
Here’s what I want you to do now. Write those three questions down, then start writing down a list of ALL of your followers. Whether they are clients, prospects, employees, or business associates, write them down. Then, find out the answers to those questions.
What you’ll realize is that there is work you need to do when you don’t have that personal relationship you need with someone. They need to know how you can help them, if they can trust you, and if you care for them. Being honest and transparent is key to building these relationships.
When you study those questions and really craft your answers honestly, you will see great results. Just by thinking about these things, you’ll be able to narrow your focus in on improving your business through your relationship with your followers.
If you have any questions for us, feel free to give us a call or send us an email. We look forward to hearing from you!